International management | Human Resource Management homework help

This exercise will deal with a company that has successfully marketed in the U.S. and now wants to expand internationally. Even though Canada and Mexico are considered international markets (anything that crossed a country border is considered international business), many U.S. companies include Canada and Mexico in their initial plans.  Therefore, we will deal here with possible expansion into Europe, Asia, Africa, South America, Australia, etc.  The company(s) we will look at may not choose to enter all at once, but again this depends on the product and target market.

There are two companies that want to expand their sales and profits by marketing their products outside of the U.S.A. SP Inc. has developed application software for use on PCs.  VM Corp. manufactures electromechanical ventilators used in hospital Operating Rooms, Intensive Care Units and frequently in patient rooms. The SP software product is priced at $400US while the VM ventilators start at $15,000US. We can immediately see how different these products are, one basically a soft good and the other a bulking manufactured item. In the U.S., the SP software products are marketed in retail outlets and on the Internet. VM uses a professional sales force to sell their products to hospitals where demonstrations are usually required before a purchase decision is made. You will analyze these two situations and develop preliminary plans to launch these products internationally.  First you will need to establish your target market and offer opinions on the following questions:

 

o    Will the company continue to manufacture in the United States and ship abroad, or should they add a production facility closer to the intended international markets?

o     

o    Appendix B has a list of methods and strategies (see below) that can be used when a company decides to go international. What strategy would be chosen by SP and VM? Will it be the same for both? If not, why not?

 

Strategies are:

·         Export the product or service

·         License others to act on your behalf (as sales agents franchisees, or users of your processes and patents)

·         Enter into joint ventures (Partnerships) for mutual benefit to produce, to market or to do both.

·         Build or purchase facilities outside your home country to conduct your business

 

o    In which continents/countries should SP and VM begin their international activities? Or, considering their product line, should they offer their products to all countries?

o    Considering cultural, religious, sociocultural, technological, economic, legal and political differences, are there areas or countries that are better suited than others for their respective product lines? Are there areas or countries where their product line would meet resistance or be rejected? Why?

 

 

 

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.