Week 4 – discussion 1


Prior to beginning work on this discussion forum, read Chapter 12 in your textbook.

Write: Make sure your response addressing the following question is more than 200 words and include an in-text citation from the reading material where appropriate.

A Balanced Scorecard is used by a firm to measure progress in each of four areas:

  • financial
  • customer perspective
  • internal-business-process
  • learning-and-growth

Assume you own a small business with eight employees. It can be a service business or a product-producing business, your choice. In your own words, describe the four measures listed above and then, for your business, give us an example of each measure you might use to track your business process, and indicate why you chose that particular measure.

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